Independent Benchmarking Of Success
The best award programs act like an objective external audit of both your strategy and your b2b communications skills. By allowing your peers (the award judges) to assess your work (and your ability to articulate it), you can gauge whether your approach is as robust as you think it is. If you win an award that is great… as it’s something that you can show the client or the board (perhaps protecting your department’s budgets for the coming year). But if you don’t make the shortlist, it’s an opportunity to ask why, to try and develop a constructive conclusion that will inform future plans.
Self-Reflection and Focus
The entry process itself can be valuable if it is treated as an opportunity for corporate self-reflection. It is an opportunity to have an internal dialogue around a particular sponsorship campaign and identify its core strengths – maybe even sparking ideas for future work. In preparing nominations, you’ll also end up with a document that can be used in other ways. You can post it on your own website or send it as proof of capabilities to a potential business partner.
Anyone who has attended the Signature Awards and The Nachural Summer Business Ball & Awards (or any awards for that matter) will know how pleased people are to win or be shortlisted. Entering Awards is one way of showing you value your team’s efforts… that you have monitored their progress through the year and are proud enough to showcase it to the wider industry. Even if you don’t win, you’re sending a message to your team that what they do really matters.
In addition to the awards presentation, awards winners will receive recognition for themselves or their businesses through widespread media coverage raising their profile and demonstrating individual success and achievements throughout the region.
The 2017 Entrepreneurship Awards are now open for nominations.
There are eight Award Categories and Criteria Excluding the overall Business of the Year Award, these are detailed on the nomination forms – you may download a pdf for completion and return by email or you may complete via our online electronic copy:
Entry deadline: Friday 29th September 2017
Awards ceremony: Friday 24th November 2017